The MidWasteland started in July 2007 when Monica Dimperio recognized a need to document street style in Chicago. The first pictures, taken at Pitchfork Music Fest, gained so much notoriety from friends and locals that Dimperio decided to make the blog a mainstay in her life.

In January 2008, The MidWasteland went to a dedicated url and became the destination for fashion, lifestyle and culture in the Mid West. The new site is focused on magnifying Chicago, and other major Midwestern metropolis', as fashion entities in the United States.

It offers Midwestern gals a chance to shop local, read about the evolving Midwest style scene, as well as, gain inspiration from the Street Style blog.

All photos in the Street Sweeper taken by Monica Dimperio, unless otherwise noted.

FOR MORE INFO CONTACT:
monica@themidwasteland.com

SEND ALL SAMPLES FOR REVIEW AND INVITES TO:
The MidWasteland | 1428 W. Superior | Chicago, Il 60642