The MidWasteland is your online destination for all things fashion, lifestyle and culture in the Midwest. Here, style is chronicled from a Midwestern perspective, with a focus on independent designers and boutiques. An inside view of the Midwest's vibrant cultural happenings are also showcased on the Social Calendar

Advertise with the MidWasteland and you will reach a unique viewer, ranging from the fashion conscious to the fashion curious. The MidWasteland reader is not a trendsetter but more of a fashion follower who strives to be a tastemaker. They borrow key pieces from the runway each season to modernize and enhance their wardrobe.

Readers visit the site from around the world to catch a glimpse of what Chicago street style has to offer. They are lovers of art, fashion, photography and travel.

The MidWasteland reader is between 18 and 35, 70% of whom are women. They are urban dwellers who value emerging designers and local music. They use the site as inspiration for their work, personal fashion efforts and general insight into Midwestern culture.

To learn more about advertising on TheMidWasteland.com, including unique sponsorship opportunities, contact : advertise@themidwasteland.com