I haven’t yet had time to digest all the September magazine issues, but I have seen many of the new ad campaigns and catalogs for Fall, and I’ve noticed one interesting thing. Aside from the usual line up of models and famous fashion spawn, there is a new breed of famous (or somewhat famous) faces hitting the newsstands. They are not widely known outside the confines of the World Wide Web, they are not supremely talented that I'm aware of, and they’ve all been photographed regularly by one person:

Mark "the Cobrasnake" Hunter.

Yes, the new crop of faces booking Fall fashion campaigns are those internet “IT” kids.

Barely legal and genetically good looking, they have a certain something that makes youth want what they have (or at least that’s the theory I assume advertising executives are following).

Case and point:
Isabel McNally and Harley Viera Newton showed up in the Fall Urban Outfitters catalog.
CC Sheffield is the new face of Vans.
Cory Kennedy is now the spokesperson for Urban Decay cosmetics and the hair care line Sebastian.
And Alexa Chung (who I love, love, love) is rumored to be a new face for Rimmel.

So coincidence? Or bona fide trend? I’m not sure. But if you’re interested in booking a campaign for Spring 09’ might I suggest calling up the Cobrasnake and asking if he’ll take your picture for his website. Then be sure to write about it on your own blog while name dropping your famous friends.

Good Luck!